Marketing

Product Marketing Manager

Bengaluru
Work Type: Full Time

Product Marketing Manager


Hello! đź‘‹


Who are we? 


Locus.sh is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition? To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.


Our Journey and Impact: 

Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1 billion deliveries across 30+ countries. The result? A staggering $288 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.


Our Global Footprint: 

Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.


Traits We Value:


Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.


Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.


Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.



As a Product Marketing Manager, you’ll drive our narrative and create content that resonates with our customers across various industries. You’ll collaborate with cross-functional teams to support Locus’s GTM strategy, creating compelling product positioning, customer use cases, and enabling sales with the assets needed for success. This role requires deep market understanding, insight-driven storytelling, and content creation that reflects our value across key industries.


Key Responsibilities:


  • Product Positioning: Craft and communicate clear, competitive, and relevant product positioning aligned with industry trends.

  • Content Development: Create content, case studies, and sales assets that showcase our product's value and support sales efforts.

  • GTM Strategy Support: Collaborate on GTM strategies, assisting with content and sales enablement tools.

  • Market & Customer Insights: Conduct market research to understand buyer personas, competitive landscape, and customer needs.

  • Sales Enablement: Provide the sales team with product collateral, case studies, and value propositions that drive pipeline and conversions.


Requirements:


  • Experience: 5+ years in SaaS or technology-focused product marketing, ideally within B2B environments.

  • Skills: Strong storytelling and content creation skills, market research, and ability to synthesize customer insights into actionable positioning.

  • Education: Bachelor's degree; MBA preferred.


Life at Locus comes with added benefits as well:

  • A comprehensive Health Insurance policy that covers you and also your loved ones 

  • No leave restrictions(you manage your own leaves)

At Locus, every member is an owner and a leader, no matter which team or function they represent. We believe that you are excited about the potential to make an impact in Last mile deliveries through technology and the prospect of creating a legacy that outlasts you! The biggest joy of working at Locus, for all of us, comes from the opportunity to create value each day and experience autonomy in all we do. 




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